Good brands, todo the world good

We believe the future world is in need for ethical brands powered by innovation. Our goal is to fuse design & branding with technology to develop tools that will enable companies to improve their practices. Not any practices, however, but  sustainable—human, practices.

We believe the future world is in need for ethical brands powered by innovation. Our goal is to fuse design & branding with technology to develop tools that will enable companies to improve their practices. Not any practices, however, but  sustainable—human, practices.

🚀  Culture & People

🚀  Culture & People

🚀 Culture & People

🚀  Culture & People

🚀 Culture & People

🚀  Culture & People

🚀  Culture & People

🚀  Culture & People

glipp
[gli/pp]   verb  noun
To let your intuition make the awesome happen. To trust your gut. To snatch a handful of pearl white sand, toss it in the air, and let that cloud formation cue your next step.
Ran by creativity,
powered by ethics

We believe the prevalence of the businesses of tomorrow will rely on a company culture filled to the brim with values. These are our own.

A human brand goes beyond “pinning down” its customers. She strives to get up close and intimate with them. She becomes a friend, a mentor, a cheerleader, and is always willing to go the extra mile.
A human brand is offbeat and polarising. She cares not what others think of her. She insists on being herself. Her innate uniqueness is contagious and magnetic. She runs her own show, thus has no competition.
A human brand designs to reduce visual and experiential complexity. She masters the art of the essential by stripping complex ideas down to its basics. She iterates, tweaks, and optimises for usage fluency. She believes less is better human.
A human brand knows the power of stories. She hones them to create positive impact on her customers, and conversely, on herself. She knows how to strike emotional chords which ignite engagement, thought, and change.
A human brand puts values at the forefront of her enterprise. Not bulletin board values, however. But real, transparent, people-centric and planet-centric vows. She’s determined to make the world a better place.

🧦 Glipp Humans

Gabi
Marco
Rafa
Karo
Juan
Domi

🐶 Glipp 4-leggers

Cosmo
Mika
Fede
Ricky
Lora
Leeloo

A human brand is:

A mother. A friend. A mentor. A human brand is a vessel for change. She foresees what the future beholds and caters clever and creative solutions for improvement. She overlooks economic profit for societal benefit. She’s the North Star to the movers and shakers - a cog in the machine. A real human brand is the antidote to evil, to unethical practices. She’s gentle by design, yet relentless at the face of injustice. She’s bright, audacious, and imperfectly perfect. She’s loved by many and hated by some, yet she doesn’t give a f*ck. She’s willing to go out of her own way to help an aching soul. A human brand is history correcting itself. A human brand is you, is I, is we. A human brand is you, is I, is we. A human brand is us, together—now.

It’s not official yet…but almost!

The H.U.M.A.N. Framework

H is for Honest

People love brands they trust. Like in all human relationships, trust tightens bonds and hones long-term advocacy.

U is for Unique

Never underestimate the power of quirk. In a world of copycats, authentic brands compete with nobody but themselves.

M is for Motivational

Great brands make great mentors - and viceversa. Become your customer’s compass and watch the magic happen.

A is for Approachable

One big smile can influence a thousand others. Disrupt outdated protocols by getting close and personal with your audience.

N is for Novel

Innovation comes at the expense of creativity. To avoid an unwanted stall, top brands become seekers of surprise.

H is for Honest

People love brands they trust. Like in all human relationships, trust tightens bonds and hones long-term advocacy.

U is for Unique

Never underestimate the power of quirk. In a world of copycats, authentic brands compete with nobody but themselves.

M is for Motivational

Great brands make great mentors - and viceversa. Become your customer’s compass and watch the magic happen.

A is for Approachable

One big smile can influence a thousand others. Disrupt outdated protocols by getting close and personal with your audience.

N is for Novel

Innovation comes at the expense of creativity. To avoid an unwanted stall, top brands become seekers of surprise.

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

✊  Pleased to meet you!

Gabriella Mercanti

Funky reggaeton
Loud ringtones
Can turn any creative brief into its Mona Lisa equivalent—for a fact

Marco Vaninni

Petting all the cats
Dropping things
Art directed and illustrated Google’s Pixel 6 launch campaign

Rafael Perez

Memes, like, all of them
Church bells
Won three Latin Grammys with his former band

Karoline Silja

Sweet potato brownies
Making her bed
Fills the world with healthy recipes, color, and veggies in @Bakd&Raw

Domingo Noguera

Measuring distances
Dried figs
Raised +€1M in mgmt. capital for social & environmental startups

Juan Vaninni

Inline skating
Salivating noises
Covered the Champions League final for Fox Sports

Gabriella

Mercanti

Funky reggaeton
Loud ringtones
Can turn any creative brief into the Mona Lisa equivalent

Vaninni

Marco

Petting all the cats
Dropping things
Art directed and illustrated Google’s Pixel 6 launch campaign

Perez

Rafael

Memes, like, all of them
Church bells
Won three Latin Grammys with his former band

Silja

Karoline

Sweet potato brownies
Making her bed
Fills the world with healthy recipes, color, and veggies in @Bakd&Raw

Vaninni

Juan

Inline skating
Salivating noises
Covered the Champions League final for Fox Sports

Noguera

Domingo

Measuring distances
Dried figs
Raised +€1M in mgmt. capital for social & environmental startups