Client:

Jivamukti Yoga

Jivamukti Yoga, based in NY, approached us for a full makeover of their digital platform.
We created +400 graphic assets to celebrate the faculty and teachers.

The challenge

Whenever we speak of yoga, the word “Jivamukti” settles quick at the top of our minds. Our friends at Jivamukti Yoga were looking for a harmonious look & feel to their digital platform’s interface. We went about to develop a human-centric, color-coded, simplified visual framework to support the user’s navigation. Classes were split by intention, time, intensity, language and so on to ensure a seamless experience. Our scope was to celebrate the living matter of the platform: the teachers and faculty!

Improved UX & UI
Focus on navigation
Color code system

Who do you want to practice with?

Find classes by intention

How much time do you have?

400+

Graphic assets
created across
the platform

+10%

Increase in
signups in the
first month

+4%

Revenue in the
immediate first
month

At the heart of every great brand, lies a phenomenal brand strategy. At the heart of every great brand, lies a phenomenal brand strategy.

Santiago Nannini
Founder of Montecatini